Lalan Group is one of the largest diversified conglomerates in Sri Lanka, exporting over 4 billion gloves to more than 53 countries worldwide. The company is committed to maintaining social compliance standards across all its facilities and creating high-quality products.

The Challenge

As an industry leader, Lalan Rubber was in need of advancing its marketing technology to meet the changing needs of its customers. In-person client visits were costly, time-consuming, and often resulted in critical information about procedures and machinery being overlooked or neglected by the sales teams.

Lalan’s objective was to enhance transparency over the manufacturing processes and factories and ensure that its clients were made aware of the sustainable processes and high-quality standards with which they operated. Essentially, they required a digital solution to create a satisfactory in-person visit to their large-scale factories.

Our Strategy

Marketrix by CreativeHub provided the solution by creating an all-inclusive VR trip that offered complete visibility of the production and manufacturing processes of the gloves. The platform was customized to provide clients with an immersive and interactive experience, allowing them to tour Lalan’s factories virtually.

Marketrix’s strategy towards Lalan was to provide a faster and more scalable option. The product’s stable and user-friendly interface ensured the 3D tour of the factory was both seamless and efficient, with features such as info-points and floor plans. It allowed the client to showcase the factory virtually to any customer, providing 24/7 accessibility.

The Result

With Marketrix’s 3D virtual reality tour, Lalan was able to save costs and time on physical client visits. The platform allowed Lalan to invite customers to their factories virtually and measure customer growth with inbuilt customer analytics. Owing to the stable and robust platform built, Lalan Rubber continues to deliver more sales pitches with minimal cost, enabling clients to gain an expansive knowledge and exclusive insight into their processes.