The Challenge

Marketrix and Haycarb, a global contender in the activated carbon industry, faced a common challenge: how to facilitate invaluable B2B customer experiences in the midst of the Covid-19 pandemic.

With travel restrictions in place, the traditional approach of physical site visits was no longer viable, and both companies needed a comprehensive platform to showcase their products and services to potential customers.

Our Strategy

Working closely with both Marketrix and Haycarb, our team brought to life an innovative solution: a virtual factory tour platform powered by Marketrix’s cutting-edge technology.

We designed and developed a 3D virtual tour experience that allowed customers to explore Haycarb’s factories from the comfort and safety of their own homes or offices.

Using Marketrix’s extensive global network, we were able to ensure a smooth and seamless customer experience for the critical customer base acquired and targeted by Haycarb.

This enabled the sales team at Haycarb to provide prospects with a virtual tour of their factories, showcasing their industry-leading products and services in a visually stunning and interactive way.

The Results

Thanks to the combined efforts of Marketrix and our team, Haycarb was able to meet their prominent and timely requirement, and has since had a significant number of customers and partners visiting them virtually and inquiring about their respective interests.

On an overall basis, the procedure added value to the business with a notable ROI by reducing the cost on travel, while also positioning Haycarb as a leader in the activated carbon industry.